What's this logistics thing?

Most days on my drive to and fro work, I drive by this trucking company's yard. All of the trucks have the logistics in the name. What is this? Why do we call it "Joe's Logistics" instead of Joe's Trucking.

The dictionary definition:

lo·gis·tics (lō-jĭs'tĭks, lə-) pronunciation
n. (used with a sing. or pl. verb)

1. The aspect of military operations that deals with the procurement, distribution, maintenance, and replacement of materiel and personnel.
2. The management of the details of an operation.

Looking a the two given definitions, I would hope it does not pertain to the first. As these are local business ventures, I would hope there are more the commercial type rather than military type.

So...let's look at the second definition. "The management of the details of an operation"

I for one do not give a hoot nor a dang about the management of the details of a trucking company. The only details I am concerned about are these; that they pickup my item for shipping and the deliver it to the location I am sending it, in a timely fashion.

It seems that there is a trend in the world that we name our business or service to more appropriately define what it is that we really do. Guess what? A trucking company is a trucking company, not a logistics company. It was properly named. Seems like there are too many over-educated people at the helm of these companies without enough to do.

What's next? Will we call the truck driver a logistics engineer? This surely will throw up some flags when logistics engineer is placed on an IRS tax form as an occupation.

Another example of this, is Consumers Power (now Energy). Seems using the word 'power' is not politically correct. So the company spends probably a million dollars of customer's money to change the name.

Dang Stupid!